Designing Brands. A collaborative approach to Creating Meaningful Identities

Explains how to design an elegant and holistic visual identity for a contemporary brand. Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

MARIO DEPICOLZUANE is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting.